Most U.S. sports fans don’t know who Sir Alex Ferguson is much less his
accomplishments as manager of the most highly valued sports franchise in
the world, Manchester United. In his 27 years, the “Red Devils” have
won 13 Premier League titles, 2 European Champions League trophies, and
assorted English tournaments. He stands along the most successful and
recognizable managers such as Vince Lombardi, Don Shula, or Tom Landry
(NFL), John Wooden or Mike Krzyzewski (NCAA), Casey Stengel, Joe Torre,
or Tony LaRussa (MLB), Red Auerbach (NBA), or Scottie Bowman (NHL). In
terms of league titles, Sir Alex exceeds them all. Of course, their
degree of revenue-sharing differs widely across leagues so that such
comparisons are relatively crude.
Eye for Talent and Its Application: These managers could spot players
with skills useful for their teams. This includes star players along
with role players. Imitators of Vince Lombardi under-valued this
contributor to his success and over-valued his verbal abuse. The skill
goes beyond merely recognizing skill players, however, and involves
making the best use of them. Earl Weaver, the longtime Baltimore
Orioles manager, liked to say, “I focus on what players can do, rather
than criticizing them for what they can’t.” Of course, part of the job
involves seeing where a player has outlived his role. Alex Ferguson cut
loose the very popular David Beckham.
Motivators: Among long-lived managers, personalities differ a great
deal, often, too much is made and too much imitation of glaring,
distasteful aspects. John Wooden, Scottie Bowman, and Sir Alex dealt
with players in very different ways.
Inflexibly Flexible: Most of these managers present a paradox. There
is no doubt who was in charge. No internal struggles for control, or
short-lived ones. They all held firm ideas about what they wanted to
do. However, over the course of their careers, they bent with
trends. Interestingly, few of them were really noted as innovators.
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